behind the scenes

Why a Happy Client is my Best Advertisement

Noel Grace Photography


Recently one of my neighbors had some work done on the front of their home. We're talking brand spanking new wood and trim, new paint, and some good 'ol power washing. The home looks almost brand new, despite being over 20 years old. Unfortunately, there's no yard sign advertising the company that's done the work, as we often see with home projects that are a large undertaking. It's made me think about knocking on her door to get the name of the company, should I decide to invest in upgrades for our home as well.

Photography - whether it's posted on social media or displayed in the home - works very much like the story of my neighbor's exterior work. A happy client is my best advertisement. When someone changes their profile or timeline picture to one that I took? It still makes me giddy after all these years. At the end of the year when I open up a holiday card and I see a shot I took with gold embossing and a personalized note from a client? I proudly display it in my kitchen, probably a little too far into the next year. (As I also often do with my outdoor Christmas lights...)

Last year I spent less than $100 on advertising for the entire year. That sounds kind of crazy right? How can a successful business still bring in income with such a small advertising budget! That's because most of my clients come to me purely by word of mouth or seeing my work.

There's a good chance I will never knock on my neighbor's door, simply because it requires more effort than if the company's sign had been on their lawn. (Is that admitting to the world I am lazy?) As consumers, we're more likely to buy something with brand recognition because that recognition creates a sense of safety and assurance about our investment and the outcome of our purchase. Ever wonder why Nike and Coca-Cola continue advertising even though they're already billion-dollar powerhouses? Whether we realize it or not, equating a brand with a quality product (in this case the flawless Cherry Coke) makes us more likely to choose that product on recognition alone.

Combining a great photo with the photographer that took it creates a brand, creates recognition, and creates a sense of security for a prospective client. That truly is the best form of advertising that I could hope for - and the greatest thank you I receive from my clients.




3 Photos, 3 Ways

When you're first starting out as a photographer, even after you've mastered the camera, there's a beast you must tackle before you really hit your stride - your style. Are you a light and airy photographer? Are you a fan of the dark and moody look? Or how hot is the film look right now, am I right??!!

Back in 2011 I wrote an article titled 3 Photos, 3 Ways. In the post I explored the impact processing can have on a photo. I used editing styles that were very popular at the time (and unfortunately also my noob "tilt" in almost every photo...) and applied them to each, including my edit of each image alongside. Looking back at that post now, it's interesting to see how dated those editing trends now look. Yup, just like really big hair or fanny packs, photographers go through trends just like everyone else. 

I thought it would be fun to apply the same idea to images using trends for the past couple of years. Yes, the era of light and airy, dark and moody and film. The edit I delivered to the clients can be seen as the first in each series. 




You know what's really tough? All of these edits work wonderfully on these images. I love the film trend right now with it's bright greens and man, can it really flatter the skin tones! On the flip side, sometimes when I'm editing, it's hard not to pull myself to a dark and moody edit. Some locations and some styling just really call to that look. In the end though, no matter how many times I experiment I always come back to my style that I consider a bold, colorful, classic edit.

Just as the post before this, this article is in no way meant to throw shade (gosh, let's see how this slang dates this in a few years...) on photographers who deliver images in any of the styles I have used. There are clients for every photographer and a photographer for every client. When choosing your photographer, it's important that you book that photographer because you like their work, you like their style and the end product is what you want to hang in your home. While it's possible for me to edit and mimic the style of other photographers, I want my clients to hire me because they love my work and my creative eye. Being on the same page before the session begins is a great way to find success with a photographer!


Introducing Neve and Aksel

While I wouldn't call myself a birth photographer, when someone asks if you'll be part of one of the biggest days of their lives, you don't say no based on technicalities. I'm not a food critic either, but I never turn down a warm brownie! The invitation into a delivery room is an extremely flattering one, and one I received from Liese and Craig last month. In case you're unfamiliar with how the whole birthing thing works, it involves ones most private of areas on full display. Not only is it on display, it's what one might call "the main attraction". This otherwise awkward experience was perhaps made easier by my longstanding friendship with Liese -- we've been friends since we were 12 -- and I was also there for the birth of her daughter, Leila. It was such an incredible experience, witnessing a birth as a spectator vs. being the patient. I was absolutely ecstatic to be able to share in the experience again for the birth of their baby boy and baby girl. Yes, twins.   


*All of the photographs in this series are modest and safe for work.




I can't believe I almost missed this. I take one vacation each year, and Liese was scheduled for an induction halfway into the week that I would be gone. About a week prior to my departure, we touched base often. While most girlfriends text back and forth about clothes, food, maybe complaints about their husbands or messy kids, we were discussing centimeters and what exactly it meant to be "80% effaced". Luckily, with just a few days to spare, Liese was admitted to the hospital for signs of preeclampsia around 8pm, and it was go-time. I started gathering my own hospital bag - my D750, my 35mm and my trusty 24-70mm lenses. I made sure all of my batteries were charged and my memory cards were ready. And then, I waited. 

Around 11PM, I texted Craig to see where we were at. Should I pop a Coke open and stay up or should I try and get some rest? They advised me that the nurses hadn't even hung the pitocin (a drug that helps move labor along) and I should be safe to get some rest. I got into bed and made sure that my phone ringer was as loud as it could go, my sound was on and went to sleep. 

Around 4:10AM, I was awoken not by my cell phone ringing or the receipt of a text message. Instead, my husband was receiving a phone call - from a telemarketer. I was groggy and wasn't sure if it was his phone or my phone. Instinctively, I reached for my phone and saw that just 5 minutes earlier, I had a missed call that I never heard, and Liese's mom had text messaged me - "She's completely dilated. Hurry."

I think it is safe to say the telemarketer call was heaven set. You see, while I had done everything I could to make sure I would hear a phone call or a text message, I hadn't actually. At night, my phone goes into what's called a "Night Shift". Rendering my ringer and message alerts silent. Because I forgot to disable this little feature (that turns on automatically), my phone would have never rung, and never made a peep no matter how many messages I received.  So, telemarketers, for the first, and probably last time ever, from anyone - thank you.

I jumped out of bed and threw on the clothes I had set aside in the bathroom, brushed my teeth (you're welcome everyone) and ran downstairs, grabbed my camera bag and ran out the door. I'm texting updates of what street I am on every few minutes, in hopes that they'll wait for me and keep those babies in! Originally I had asked to be notified when she was at 7 centimeters, but Liese progressed so rapidly there wasn't any time. I parked my car and ran full speed with my gear bag over my shoulder, and verified without stopping that labor and delivery was still to the right. He pointed me over (I realized afterwards I should have had to sign in and receive a badge) and at last, I arrived. Out of breath, and very out of shape, but I made it. 




Twin pregnancies are usually considered high-risk. To ensure Liese's safety as well as that of her unborn son and daughter, the delivery took place in an operating room just in case surgical intervention was necessary. Amazingly, I was fortunate enough to be able to accompany Liese and Craig into the OR with Dr. Williams -- Dr. Williams had also delivered my son Brody, almost 5 years earlier. I had strict instructions as to where I was allowed to stand (in one spot, directly behind Liese's head), and let me tell you, my calves got a workout! Each time Liese would push, I'd get on my tippy toes and do my best to see how she was progressing. (Also, props to doctors and nurses. Aside from their amazing ability to save lives and bring tiny humans into the world, they can keep those masks on like it's no big deal. Those things are truly, truly awful.) 







Neve Charlotte Walton
Born at 6:00AM
5 pounds 14 ounces









Aksel Jonas Walton
Born at 6:05AM
4 pounds 10 ounces









To tell the babies apart, the first delivered baby is given a single clamp on their umbilical cord, and the second baby receives two. This enables parents to tell the babies apart without having to check the diaper or ID tag on the ankle of the baby.  
















And just like that, the Waltons became a family of 5. Okay, I think Liese would take umbrage with "just like that", but to me, she did absolutely perfect and made it look so effortless. I am so blessed to have been able to share this day with Craig and Liese and also share these images with all of you. Most of all, I am so blessed to call this beautiful momma my friend. 


The Day I Became A Stolen Gear Cautionary Tale

If you ever find yourself in a bunch of photography groups on Facebook, every so often you'll see a horror story of a photographer who had their gear stolen. The first question is always "Do you have insurance?" followed by the caution to never do x, y and z - after the fact of course.  I truly never thought I would be one of those stories - until I was.



On the morning of April 10, some bored kids out on spring break "broke in" to my willfully unlocked car and not only stole my backup gear, but my business debit card as well. Oh, and my jumper cables. Savages. I have posted images on my Instagram of my carrying my huge gear bag into stores with me after a session because I am so adamant about not leaving gear in the car. So how did this happen?

I shot a wedding for an awesome couple, Ben and Cortne, on Saturday. I always take my trusty old D7000 with me as a back-up to each wedding. Because the amount of gear I take is already rather heavy, I usually remove the D7000 from my bag and leave it in my car until it may be needed. I so cleverly usually hide it under a jacket or other article of clothing and go about the rest of my day.

After wrapping up the wedding and heading home, I stopped for takeout as a post-wedding celebratory pig out. You other photographers know what I'm talking about! As I was doing the shuffle of grabbing the takeout bag, making sure I took my card, signing the receipt, and not stealing the waiters pen, I slid my card in my camera bag pocket.

Two days later, I rolled over in bed and grabbed my cell phone. I did the usual morning ritual and checked my social media and email. In my email I found 4 credit card receipts that I didn't recognize. Sometimes there is a delay or hold on a card when you shop, but I hadn't used my card since Saturday evening and why would purchases post in the middle of the night? I started to get suspicious and got out of bed and ran downstairs to retrieve my card from my camera bag. When I couldn't find it, I walked out to my car to see if I accidentally misplaced it when returning it to my bag after eating on Saturday. Opening my door, it was easy to see that my car had been torn apart and not only was my credit card missing, but also gone was my trusty back-up camera. Evidently my card hadn't been placed in my bag after all, but somewhere between the bag and the passenger seat in my van.

Always Make Sure Your Gear Is Covered


I should have panicked, but I didn't. There was nothing I could do since both items were gone and I found comfort in knowing that all of my gear is covered by insurance. A quick phone call to my credit card company canceled my card, as well as began the process to get back the $100~ the thieves had spent in the middle of the night. Paypal did a fantastic job in sending out a new card quickly and returning the money to my account within days.

Having insurance on your gear, especially as a professional, is absolutely something you cannot go without. For years I have had an insurance and liability policy with State Farm Insurance. I also added what is often called an Inland Marine rider, which also covers my gear if I am just an idiot and drop my gear during a session, if it falls out of my bag when retrieving it from my car, etc. All the accidentals not usually covered by a basic gear policy. I pay less than $50 a month for added security and hey - a tax write off!

Helpful tip: Don't assume you're covered under your home owners policy. If you use your gear for your business, it most likely is not covered by your home owners insurance. I use USAA, and business gear is NOT covered. It's important to call and check with your insurer. Don't find out the hard way like others have.

Take Pictures of Your Gear and Record Your Serial Numbers


As far as the process to submit a claim to my insurance company, it's pretty straight forward. I have a deductible, and I report the gear that was stolen. While a receipt is helpful, even a simple photograph of my gear would have sufficed. No big long drawn out paperwork trail to recover what was mine.

While filing the police report, in one of the boxes I was asked to provide any serial numbers I had for my gear. Did you know that your camera body and lenses all have individual serial numbers? These numbers can be entered into a national database of stolen camera equipment. Pawn Shops are supposed to cross any items brought in against this list. Luckily, I had jotted down all of my serial numbers when I began the insurance process a few years ago. Having these numbers and an inventory of my gear in one place, on record, made recovering my gear that much easier. Yup - I recovered my stolen camera.

A Happy Ending


Just after finishing the police report (you'll need one of these if you plan on filing a claim with your insurance, if you plan to say the gear was stolen), I was on the phone with State Farm to begin filing my claim. I was talking to my local agent when I got a text message from my husband:


Whhhhaaatttt??? I immediately called my husband (who was at the gym) and as it turns out, all of our belongings were recovered earlier in the morning by our neighbor. At some point, whoever was breaking into cars must have gotten spooked because there were items left haphazardly in the street, piles of items were in the trees on the side of our house (as well as other individuals on our street) and our neighbors turned it over to the police. When they saw my post online, they put two and two together and realized the camera they found must have been mine. They didn't think much of it at the time, because they assumed I'd have had my gear in a nice bag, protected.... not thrown into the backseat and stored under cardigans. I'm still embarrassed by how wrong I did my 7000!





It took a few days of back and forth with the police to recover our items, which turned out to be so much more than just my camera. Amazingly, my camera and the 35mm lens attached to it were in perfect condition. I was so worried when I heard it had been "thrown" in the woods that maybe it had shattered or ruined the integrity of the mechanisms inside. I am so blessed that that was not the case. After retrieving my camera, I promised it that I would never be so insensitive to it again! Ha! It didn't deserve to be the ugly step child since I upgraded, after it had served me so well for so many years.


After a bit more detective work of my own and returning belongings recovered to my neighbors, we found that around 4:15AM when a neighbor was leaving for work, he witnessed a couple teenagers walking around carrying a bunch of items. Noticing how suspicious this looked, he called out to them and that is when they dropped the items and ran. My credit card was used just 15 minutes later at 3 different gas stations in the area.

The Moral of the Story


I am so incredibly lucky to have been able to recover my gear. I never anticipated this story having a happy ending. That said, I was grateful to know that I would have had options. It's so important to protect your business. We do it all the time with contracts, deposits, and making sure we're fairly compensated for our time as photographers. The list goes on. Not protecting the gear that provides our livelihood is just not smart business.

Please make sure your gear is covered. Ask questions - how am I covered if it's stolen? What if it's stolen from my vehicle? Is it covered if I drop it? What would I need to provide if I file a claim?

Second, it's important to keep an inventory of your gear. It's much easier to identify gear among hundreds if not thousands of recovered stolen property if you can identify it by more than its model or physical imperfections. Having serial numbers was a lifesaver for me and made recovering my gear from the police that much faster. Make sure you have serials for each body, each lens, each battery, etc.

And, as my Dad would say while giving me a dirty look and sharing his finger - LOCK YOUR CAR!



Why Sharing Locations is Okay

We've all done it. And after we've been rebuffed for the first time and we try it again, we do so with our teeth clenched and hope for the best, a little scared to open up a reply email.  

I'm talking about approaching another photographer and asking where a shoot took place. 

Location, location, location doesn't just apply to real estate. In the photography world, a location not only serves as a backdrop for your session but can set the whole tone of the resulting photographs. When I begin consulting with my clients, I always ask what look they want - industrial, urban, more earthy and nature-y (is there a better term than my made up one??) or even a beach theme.



These were taken by different photographers in the same area of Old Town Alexandria.

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From time to time, photographers see another artist's work and may fall in love with the location. Maybe it has great textures. Don't get a photographer started on a brick wall painted in some amazing, bright color. It can be creatively stimulating to shoot somewhere new so you'd think we could just reach out to the photographer and find out the location, right?

You'd think.

You may be surprised to learn that many photographers will ignore these kind of questions. If they don't ignore them altogether, they try to be all clever - and vague. "Oh, it's this spot in Richmond." Well, that certainly narrows it down, doesn't it?


These photos were taken by three different photographers, in the same areas of Old Town Alexandria.


Photographers can be very territorial over their locations. I can understand the risk of a location becoming swarmed with photographers. On many weekends when I shoot at the Manassas Battlefields, I have passed by at least 6 photographers. While it's crowded, it's more than manageable. If they're in a spot I'd like to use, I wait my turn or shoot elsewhere until the spot is available. Other photographers are courteous to not be in my shot, and I return the favor. I have only ever had positive experiences with sharing a space with another photographer and their clients. 

My greatest argument for being willing to share the love when it comes to locations is that while two photographers may shoot at the same location, their results will never be the same

What I see and what another photographer sees may be completely different. We can use the exact same tree, the exact same bridge for example and find that we've composed the shots completely different. Our processing will be different. They'll think to shoot using some structural or natural detail in ways I never considered. When two people are handed a bag full of identical materials, very rarely (if ever) will the product they produce look exactly the same. There's no need to be threatened by another photographer. 

I try to live by one rule when it comes to working with other photographers and sharing my tips, tricks or the things I have learned. I don't stand to gain anything by keeping a location to myself, but I can gain so much more by building relationships with my peers and paying it forward.


Thank you to Vanessa Smith Photography, SASS Photography and Emily Alyssa for allowing me to share their photographs with you!