Kelli Brewer Photography is expanding!

That's right, Kelli Brewer Photograph is expanding! Am I adding a full-time assistant? Moving into a studio space? No - I'm expecting a baby!

Congrats! When are you due?
Thank you! My expected due date is August 7, 2012. That's right - I'll be nice and ripe during the hottest months of the year here in the DC area. I think I'll get a head start on getting rid of the baby weight by sweating it off...

What does this mean for your business?
The biggest change is that I will reduce the number of sessions I take on come Spring. I will limit myself to 2-3 sessions a month, so when things start to warm up and I "reopen" for the season, you'll want to book your sessions early to ensure availability!

Will you be taking a maternity leave? Will you return to your business after the baby??
I anticipate beginning my maternity leave the last week of June. This gives me just a little over a month to prepare for the arrival of my 2nd child, whose gender has yet to be determined. I anticipate - and hope - to return to actively shooting sometime in September. I hope that will enable me to work with so many wonderful families again in preparation for the fall and holiday card photos! =) Of course, this is all wishful thinking and many variables could change these plans at any time.

It's been a big change for me to experience pregnancy with another one already running around. It couldn't have worked out better that I've been able to experience the hardest months of pregnancy during the quiet, albeit mild, winter season. I look forward to working with you in the Spring and keeping you posted on baby Brewer, 2.0!

Friday 5





1. I am considering starting a photography business. What kind of hidden costs are there to photographers?

As I have just recently finished my taxes for this past year, I can tell you there are A LOT. I wish it were as simple as having a nice camera and finding people willing to pay you for taking their pictures.

Here is just a short list of some hidden costs that go into running a business:

- Web hosting, domain renewal (aka kellibrewer.com)
- Advertising
- Paper products (brochures, packaging, contracts, stickers, branding, etc.)
- Online gallery hosting for clients
- Commission fees paid to photo printer - The cost of prints from client purchases, shipping, boutique packaging, etc.
- Camera equipment and rentals
- Self-employment and other taxes
- Gas and mileage to/from shoots
- Accounting fees
- PPA membership, equipment/business insurance 

and more!

2. How long have you been shooting for?

I tend to answer this differently from time to time, but if I am being honest, I have only shot professionally for about a year. I spent a few years building my portfolio after shooting the wedding of my good friends. I did a few sessions here and there to gain more experience, but it wasn't until after the birth of my daughter that I really started putting my name out there and making this a business venture instead of a hobby. 

3. What do you look for in another photographer? What kind of photographer would you hire?

I wonder how other photographers would answer this, but I personally look for someone with a style similar to mine. I love the look of vintage photos and I think effects can be really pretty, but they can also really date a photo. I tend to gravitate towards photos that have more timeless coloring and qualities to them.

4. When will you begin scheduling clients for the spring and summer?

The winter has been super mild this year here in the DC area! I am hoping to start entertaining session bookings in late March and early April. It really depends on whether or not this great weather continues and when Spring temperatures will make their arrival! I am definitely looking forward to getting out there and shooting again!

5. I'm a pretty new photographer and I am considering taking a workshop. The only problem is that it's $1800. That seems like a lot of money. Do you have any experiences with workshops?

Now, I will preface this by first saying I have never taken a workshop that demanded that much money, but I can't imagine what you would be taught that is worth that much money... Unless Wolfgang Puck is catering the "provided lunch", I think you can definitely find more cost effective workshops in your area, or better yet, online workshops. 


I have taken an online workshop with Crave Photography that I was really happy with. I feel like I learned a lot in regards to post processing, and I love watching other photographers workflows (this is what they're most secretive about). Workshop Jungle also has a great list of online and local workshops - I would definitely look into some of those listed. They are very reasonable and cover the entire spectrum of talent and experience.  

---------------------------------


Have a question, curiosity, business or photography question? Submit it below! (Submissions are anonymous)



*
Web forms generated by 123ContactForm

Friday 5





1. What kind of insurance do you use to protect your equipment?

As a member of the Professional Photographers of America, I have insurance provided by PhotoCare that covers my equipment loss due to fire, theft or my equipment breaking. I am also enrolled in the Indemnification Trust program, which protects me in the event of digital image data loss, my inability to be at an event or session at a certain time, missed images, and even client dissatisfaction. It feels good to be protected!

2. What piece of equipment would you buy that wouldn't have a place in your camera bag on a daily basis?

Hmmm... this is tough. I love a fisheye lens, but their uses are limited, as they don't work well for portraits. Also, I'd love a super-wide lens. Mostly for taking pictures of my home and my DIY projects. Again, a wide angle lens would never work for portraiture, maybe weddings, but the cost vs. use would be too great. I'd rather invest in equipment that would benefit me from a business standpoint.


3. What is your least and most favorite aspect of shooting a wedding?

The least favorite? The pressure! A wedding cannot be rescheduled, so the fear of my becoming ill, getting stuck in traffic, or anything going wrong is a giant stressor. As for on the job, missing a shot, missing a "moment" - I can only be in so many places at once. The long hours are tough, but I am grateful that all of my couples have taken care of me! They always make sure I am fed at the reception and enjoy myself! The best part of course is being part of so many intimate moments for a couple on their wedding day. I love being with the bride before the ceremony. I love being there to document the first time a groom sees his new bride. Also - I love the food! Who doesn't love a taste of wedding cake as part of their job??

4. Why is it that you no longer include the digital files in your package?

It is my goal to provide my clients with the best final product that I can deliver. I simply cannot do that by giving away my images to be printed by unprofessional photo labs. While they are no longer included in my package to clients, they are available for purchase at very competitive rates. It is still possible to obtain the digital images of your favorite poses from your session!

5. What are your thoughts on the new D4 camera body, just announced by Nikon?

More than I paid for both my current camera bodies and my husband's used car COMBINED. Not in my future, let's leave it at that! Someday... when I strike oil.

Learn from my mistakes!

There are a few things I hold most dear to me. These are the things I dread losing. My husband, my daughter of course, and -- my computer. In such a technology centered world, don't you find yourself lumping in your computer, cell phone, or cameras into your prized possessions? A few weeks ago, the worst happened - I thought I'd lost my hard drive.

There are a few ways in which a hard drive can fail, break or be damaged. A power surge or mechanical drive failure (it breaks, or just stop spinning/working) are the two leading causes. When I attempted to turn on my computer one evening to work and it wouldn't turn on, I assumed the power supply to my system was broken. My husband, who works on computers for a living (and is therefore exceptionally handy to have around) took it apart to diagnose the problem. A few hours later, my husband approached me slowly. And quietly. This disturbed me for a number of reasons and I was left speechless when he said to me, "You may want to say a prayer because I can't get either of your hard drives to work."

10 years of personal images. 
2 years of client images. 
Every song I've ever downloaded. 
Photoshop, my precious Photoshop. 
Home movies.
My journals.



Of course this happens right before Christmas as I am trying to finish up client orders so they can make and purchase gifts for their families. It was a nightmare! In my initial panic I emailed a few local data recovery centers, interested in a price quote. I told them the situation - that my power supply had gone out with a vengeance and in turn blew out the tiny circuit board on the hard drives. My face went white when I received a response - $799 - $1400. Well, at least it's a taxable business expense? Hurray?

In an effort to make an already long story shorter, to save my hard drives it cost us $60. $30 for the new part (the little green circuit board on the top of a hard drive) and $30 for rush shipping. My husband replaced the part and within 5 minutes my hard drive was back up and running. I cried. I danced. I jumped on my husband and threw my arms around him. I hugged my little girl. My optimism was not for nothing!

So - here is the question I am sure many of you are asking. As a professional photographer, or at least a tech savvy lady - didn't I have a backup?

Yes... and no. I had a backup, but I did not have an external backup.

I used my main drive to store my files and used a separate hard drive as my mirror. However, because of the power surge within my machine it knocked out BOTH drives - the main and the mirror. If I had the other drive as an external (thus a separate power supply) this very likely would not have happened. I thought I was being so prepared and efficient by having my backup and mirror - I was wrong. Very wrong.

How did I solve this problem?

I am now operating my main drive, an external backup and I'm using an online backup storage service called Backblaze.


While my external helps in the event of a power surge or a main drive mechanical failure, Backblaze helps protect against both drive failure, power surges, fires, toddlers, and the end of the world. The best part? It's only $5 a month for piece of mind and unlimited online storage. Worth every penny, especially knowing how close I was to losing everything. When you're a photographer, or a even a mom or dad with a camera, that phrase could not be more true. My pictures, my memories - they're everything to me.

So, learn from my mistakes. How are your files being stored and protected? Are you covering all your bases - think worst case scenarios and how your computer would fare. Don't let a situation like mine happen before you evaluate what needs to be done!

Friday 5





1. Do you ever plan to offer "mini" sessions for a reduced price?

I have offered mini-sessions in the past, but no one took advantage of them!  =) Clients typically prefer to pick their own session date (usually not the case with mini-sessions) so booking mini-sessions can be difficult - clients can cancel/want to reschedule, the times/dates available may not work, the location may not be ideal, etc. It isn't an idea I have completely abandoned, so perhaps I will cook something up in the future.

2. Why do you shoot with Nikon and not a Canon?

My research behind my first big SLR camera purchase was this - "Wow, I love the way my friend's pictures look. I'm going to buy their camera so my pictures look like that too." Yep. That is exactly what I did. I purchased a Nikon and now it is just what "I know" and why I remain loyal to the brand!

3. What might wannabe photographers not expect from shooting a session?

For me personally, it's how sore you'll be afterward! I have horrible joints and knees, so following a long day of shooting a wedding, and even just an hour session with a family, I am beat. By the end of the night my knees are throbbing and my thighs are feelings the burn. This may or may not indicate I am in horrible shape...

4. Do you ever sell your unedited proofs to clients?

No. It would be like a baker selling a cake without frosting. I only want the world to see and view my work at its best. 

5. What have you learned this year about running a business?

So much! It's been a great year and I feel very successful, grateful and ready for a break! =) I have managed to really perfect my workflow and work out the kinks with my policies and procedures. Loving my work and doing what I love is very different from being a businesswoman. This year, those two things worked much better together!



Have a question, curiosity, business or photography question? Submit it below! (Submissions are anonymous)



*
Web forms generated by 123ContactForm